Blinkit to Deliver Gold:
As the festive season of Diwali and Dhanteras fills the air with joy and tradition, online delivery platform Blinkit has introduced a unique service for its users. In collaboration with MMTC-PAMP and the London Bullion Market Association (LBMA), Blinkit will now deliver certified gold and silver coins directly to customers’ homes — and that too within just 10 minutes of placing the order.
The partnership aims to make buying gold and silver easier and faster during one of India’s most auspicious festivals. Dhanteras, also known as Dhan Trayodashi, is considered a lucky day to buy gold, as it is believed to bring prosperity and blessings from Goddess Lakshmi. Traditionally, people clean and decorate their homes, light lamps, prepare sweets, and perform special Lakshmi puja to welcome wealth and happiness.
Understanding this festive sentiment, Blinkit has decided to bring gold closer to the people. Customers can now simply open the Blinkit app, order gold or silver coins, and receive them at their doorstep within minutes. The coins, crafted by MMTC-PAMP, feature the image of Goddess Lakshmi, symbolizing wealth and fortune.
For those who wish to buy, the GRT Jewellers Lakshmi Gold Coin (0.5 gram) is priced at ₹6,999, while the 1-gram gold coin costs ₹13,949. These coins are available for purchase through the Blinkit app in select cities, ensuring convenience and authenticity for buyers who prefer online shopping.
Every year, during Diwali, gold shops across India see heavy crowds as people rush to make their purchases. This time, with Blinkit’s new gold delivery service, even those who are unable to visit stores can still celebrate the tradition of buying gold effortlessly.
This initiative shows how e-commerce companies are blending technology with tradition, offering modern solutions that keep India’s age-old customs alive while adding the comfort of digital convenience.
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