Highest Sales Smartphones:
During the festive season, India’s smartphone market saw a strong recovery. According to recent data, smartphone shipments grew by 3 percent in the third quarter of 2025 (July–September), reaching 48.4 million units. This growth reflects the strong demand from consumers during the festival period. Although shipments represent phones sent from companies to retailers, actual sales data will become clearer in the coming weeks.
Vivo strengthened its position in the Indian market with a 20 percent share, shipping 9.7 million units. Samsung followed with 6.8 million units, holding a 14 percent market share. Xiaomi and Oppo (excluding OnePlus) competed closely for the third spot, with each shipping around 6.5 million units. Xiaomi had a slight edge over Oppo in total shipments.
However, the most impressive performance came from Apple. The tech giant shipped 4.9 million iPhones during the quarter—its highest-ever shipment in India for any quarter. With a 10 percent market share, Apple entered the top five smartphone brands in the country.
Apple’s success was driven by growing demand in smaller cities and towns. Easy availability, attractive festival offers, and discounts on older models like the iPhone 15 and iPhone 16 boosted sales. Many customers chose these models as affordable upgrade options. The iPhone 17 base model also performed well among users upgrading from older iPhones such as the 12 and 13 series.
The festive season saw almost all smartphone brands spending heavily on marketing. Retailers were offered cash bonuses, gold coins, motorbikes, and even international trips as incentives for higher sales. These promotional activities helped companies push large shipments into the market.
Experts believe that India’s smartphone sector will continue to perform well through the year-end, especially with ongoing offers and the upcoming wedding season expected to maintain strong consumer demand.
In short, the festive season has brought a welcome boost to India’s smartphone market—with Vivo leading the race and Apple achieving a historic milestone in the country.