The Girlfriend Movie Non-Theatrical Rights Breakdown: Before even getting to the theatres, Rashmika Mandanna’s Telugu film The Girlfriend has raked in the moolah via non-theatrical rights. The film directed by Rahul Ravindran has raised great expectations with its bold and emotional story, now amidst trade circles for its record pre-release business.
The Girlfriend grossed a stunning ₹21 crores from non-theatrical dealings, suggesting the strong belief that distributors and the OTT platforms put into the project.
The income is distributed over multiple platforms:
Netflix Rights: ₹14 crore
Satellite Rights: ₹4 crore
Audio Rights: ₹3 crore
The combined receipts in the non-theatrical bracket thus come to ₹21 crore, which reportedly would cover up to almost half of the film’s total production cost. For a mid-budget romantic drama, this is pretty good news, allowing much safety for the producers before its theatrical release.
The Girlfriend is a new beginning for Rashmika Mandanna, as she plays a layered character of toxic love and traumatic survival. Dheekshith Shetty stars opposite her. The trailer of the film presents it as a dark romantic thriller, somewhere between love and possession.
The amalgamation of her commercial appeal with Rahul Ravindran’s sensitive approach to storytelling on a relevant subject appeared to have kindled industry interest, leading to lucrative offers from OTT platforms and TV networks.
Also Read: Top Movies Releasing In Theatres This Week: Vrusshabha To The Girlfriend
The Girlfriend has made a good start in financing; ₹21 crore are already in the bags from non-theatrical avenues. If the film performs as well theatrically as the buzz suggests, the film will be in profit during its first week of release.
For now, The Girlfriend stands as an apt example of how good pre-release business can bring stability to a project, even before it ever hits the gala.
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