Gustaakh Ishq Box Office: The romantic drama Gustaakh Ishq hit theatres this weekend, but the film’s performance has been far below expectations. Despite featuring a popular cast and an emotionally driven narrative, the movie struggled to find audiences nationwide. Mixed reviews, limited promotions, and poor occupancy across major circuits contributed to its weak box office start, raising questions about whether it is on track to become one of the year’s earliest flops.
According to rough trade data, Gustaakh Ishq collected only ₹0.50 crore net on Day 1 (Friday). This opening figure is significantly below industry expectations, particularly for a romantic drama releasing in relatively free competition.
The situation worsened on Day 2 (Saturday), where the film reportedly collected ₹0 crore (negligible or unreported collections) due to extremely low footfall. Several shows in smaller cities were either cancelled or witnessed single-digit occupancy, reflecting a deep disconnect with the audience.
Box Office Trend: A Concerning Downward Spiral
The film’s two-day trend reveals almost no growth, which is surprising given that Saturday traditionally shows improvement for most films. The absence of upward movement suggests that word of mouth is weak, and the film is struggling to attract even minimal crowds.
Urban multiplexes saw limited occupancy, while mass centers completely ignored the film. Even with discounts and promotional offers in some regions, the numbers remained stagnant.
Current estimates indicate that Gustaakh Ishq needs around ₹10–12 crore worldwide to achieve breakeven. With only ₹0.50 crore collected in two days, the film has recovered less than 5% of its overall requirement.
Also Read: Gustaakh Ishq Review: Vijay-Fatima’s Poetic Romance – Theatre or OTT?
Unless a dramatic turnaround occurs—possibly through Sunday family audiences or improved word-of-mouth—the movie is likely to be labelled one of the lowest openers and biggest flops of the year.