Hari Hara Vera Mallu on Burj Khalifa: Pawan Kalyan’s popular dialogue from Gabbar Singh—“I have a little bit of a problem, there is a reason for that”—has regained relevance as his fans seem to use it to justify the unconventional promotional tactics for Hari Hara Veera Mallu. The film continues to struggle in creating significant buzz across pan-India markets.

In the latest development, fans circulated a digitally altered image showing the film’s poster projected onto Dubai’s iconic Burj Khalifa. A fake account, impersonating the film’s official handle, initially shared the image. Soon after, hundreds of fan pages and entertainment groups amplified it. Despite the image going viral, the film’s official social media accounts have neither acknowledged nor posted it, leading many users to label the campaign as misleading.

The film’s marketing efforts have drawn criticism before. Viewers accused the team of manipulating trailer view counts during its release. Now, with only eight days remaining until the film’s debut, fans and critics continue to question the lack of strong promotional activity, especially in the Hindi and Tamil markets.

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Critics warn that such fabricated campaigns could damage the film’s credibility, especially since the team has not conducted any official promotional events outside the Telugu-speaking regions. The production team has also withheld information about the holder of the Hindi theatrical rights, which has only intensified speculation about the film’s pan-India preparedness.

Take a look at the poster:

Trust the Process 🔥🦅#HariHaraVeeraMallu #BurjKhalifa pic.twitter.com/tvH2Y8FGo1

— HariHaraVeeraMallu (@HHVMTeam) July 16, 2025

The makers announced that they will hold the pre-release event for Hari Hara Veera Mallu on July 20 in Visakhapatnam. After facing multiple delays, the team has finally scheduled the film’s theatrical release for July 24. The Central Board of Film Certification (CBFC) granted the film a U/A certificate and confirmed its final runtime as 2 hours and 42 minutes.

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