Sonu Sood: In a vibrant event held at the Trident Hotel, actor and philanthropist Sonu Sood officially launched Alphalete, a new health supplement brand that promises transparency, authenticity, and American-quality standards. The brand aims to offer lab-tested, QR-code verified products tailored to India’s growing fitness community.
Miss India Manasa Varanasi joined as the guest of honor, adding charm to the event and further elevating the brand’s grand debut. With the tagline “Authentic, Exclusive, Performance,” Alphalete positions itself as a premium option for those seeking clean and effective health supplements. Sonu Sood said at the launch, “I’m proud to launch a brand like Alphalete in Hyderabad. My congratulations to founders Suresh Shukla and Sravan Ghanta for their strong vision.
Today’s youth are passionate about fitness, but the increasing availability of adulterated supplements is a major concern. The wrong products can cause serious health risks. At such a time, a brand like Alphalete, committed to quality, lab testing, and complete transparency, is exactly what the market needs.
Supplements are important, but choosing the right one is even more crucial. I urge young people to go for trusted brands. I truly believe Alphalete will earn that trust.”
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“Our Goal is to Build Trust” – Suresh Shukla, Founder & CEO
Founder and CEO Suresh Shukla, who holds an MBA from the USA and has a strong background in fitness, said, “The Indian supplement industry has struggled with credibility for years. Alphalete was created to change that. Our products are 100% authentic, lab-tested, and meet US standards. Consumers can verify every product through QR codes, ensuring full transparency.”
“This Is a Movement, Not Just a Business” – Sravan Ghanta, Co-Founder & CFO
Co-founder and CFO Sravan Ghanta added, “I was inspired by Suresh’s mission. That’s why I joined this journey to build a trusted brand that never compromises on quality. Alphalete stands for public health and community empowerment.”
Moreover, the founders emphasized that each product goes through strict lab testing before entering the market. They also assured that the brand follows American-quality benchmarks without exception. Meanwhile, the launch event drew active participation from fitness experts, influencers, and media professionals. As a result, the brand is already gaining traction online with the hashtag #IAmAlphalete, reflecting its rising momentum.