Meta now enhanced Facebook Dating through intelligent AI features. The company brought on an AI dating assistant and Meet Cute. This comes as an effort to put an end to user swiping indefinitely. Users are now making better matches and having real conversations. The rollout will begin in the United States and Canada, with more countries possibly joining later. Learn more about how each of these tools work below.
The AI dating assistant acts as your very own matchmaker, narrowing down matches by your interests. Users can type in prompts such as, “Find me a tech girl from Brooklyn”. Once it knows your interests, it will quickly suggest profiles relevant to you. The assistant also helps refresh your dating profile, and suggests new date ideas as well.
The AI dating assistant will be accessible in the Matches tab. Additionally, while the AI dating assistant has basic filtering, it is not simply filtering based on preferences. Instead, it focuses on what you really want. Meta is only using public data related to profiles and is not using hidden tracking.
Meet Cute fights swipe fatigue by providing one match per week that is meant to surprise users. Meta’s algorithm will choose a suggested match of someone who fits with what the user liked. Then, each user can decide to message or unmatched the user. Users can also choose to discontinue being matched if they do not want to be matched.
The company is trialing if users want to be matched more frequently, and users will be given feedback to help improve over time. This feature leads to discovery, fun, and a refocused experience that fights the continuation of scrolling to match! This is a shift for engagement with young adults.
Meta is entering a competitive market for dating apps. Tinder and Bumble currently dominate the market by swiping left and right. Meta wants to distinguish itself with artificial intelligence features. Hundreds of thousands of users join Facebook Dating every month. There has been a 10% increase in matching for 18- to 29-year-olds every year. Dating apps keep users engaged for longer periods of time.
Match Group also owns Tinder but also owns Hinge and OkCupid. It paid $20 million to partner with OpenAI and adds artificial intelligence to its apps. However, Match Group’s stock has dropped 68% over the last five years. It has experienced significant financial challenges. Meta’s free features compete with those found on paid dating apps. Facebook Dating is rapidly growing without any fee.
The first step is to open Facebook Dating today. Then go to the Matches tab document and look for the assistant. Type any and all natural prompts for assistance. Users can turn on the Meet Cute feature to receive weekly recommendations. You can customize your preferences whenever you would like.
Meta is giving dating a new sense of fun. With AI tools, you can engage with real people. You can skip the ghosts and connect with real people. If you date online, try these tools!
Also Read: New Matchmaking App Demands ₹50L+ Salary Must For Men, Women Get A Free Pass
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