Apple is in early talks with Google to use its Gemini AI to overhaul Siri, Bloomberg News reported. The tech giant aims to bring a smarter, more capable voice assistant to its devices by next year. This marks a potential shift from Apple’s usual in-house AI models to a powerful external solution.
Following the report, Alphabet’s shares jumped 3.7%, while Apple’s stock rose 1.6%. Investors appear confident that this potential partnership could strengthen both companies’ positions in the fast-growing AI market. The move signals growing excitement around AI’s impact on future technology and revenue streams for these tech giants.
Apple’s Siri upgrade has faced setbacks. The redesign was originally planned for spring but was pushed back a year due to engineering challenges. This delay left Apple trailing behind rivals like Google Assistant and Amazon Alexa, which already excel at handling complex, multi-step commands and integrating with third-party apps.
While talks with Google’s Gemini AI are ongoing, Apple hasn’t finalized any deal. It is still deciding whether to stick with its in-house models or partner externally. Earlier reports suggested Apple also explored collaborations with AI leaders Anthropic and OpenAI, considering their Claude and ChatGPT models to power Siri.
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If Apple taps Google’s Gemini, Siri could finally catch up in the AI assistant race. Users might enjoy more natural conversations, better task execution, and deeper integration across apps. This move could redefine how Apple devices respond to voice commands and offer personalized help.
Apple and Google have yet to comment officially on the talks. For now, Apple’s AI journey with Siri continues, with fans hoping for a smarter assistant soon.
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