Apple intends to introduce a major display improvement for iPhones that will use Colour Filter on Encapsulation (COE) technology by 2027. This year will mark the iPhone’s 20th anniversary, and Apple is going to really shake things up. This technology can provide screens that are thinner and brighter, while also extending battery life. Although Samsung has been using this technology since 2021, learn more about this illuminating change below.
Every OLED screen produced today is equipped with a polariser layer. This layer does an excellent job at reducing reflected light but also darkens the display and forces the phone to burn more battery power. The COE technology omits the polariser and applies a layer of protection that, like its name suggests, filters out reflected light while maintaining an even distribution of light emitted from the display. The technology is incredibly efficient.
Apple plans to implement COE technology in a standard iPhone by 2027, but it does not have plans to implement the technology in a foldable iPhone. An insider from the industry confirmed that the timeline is accurate. With 2027 being 20 years since the launch of the original iPhone, this is a major time for Apple; therefore, news of research into COE updates is exciting.
Samsung will be first to implement this technology. Samsung included this method of display into the Galaxy Z Fold 3 in 2021, and claims to have or plans to put COE technology into its Galaxy S26 Ultra model next. It is just too bad that Apple has at least a year before implementing COE into its designs. While Apple is known to achieve technological advances before all other companies, Samsung is providing advancements to global display options.
COE provides three advantages. It enables slimmer designs for our phones. It allows brighter screens to shine outdoors. It decreases power usage, extending battery life. Users will enjoy gorgeous HDR, as well. Apple wants to make iPhones even slimmer. This technology will transform everyday usage.
Apple has to go through rigorous testing before releasing COE. Apple wants to ensure that the technology is ready for users before being available to consumers. The timing of the new features coincide with Apple’s 20-year anniversary. Apple will not rush when it comes to the release of new technology. Samsung’s early lead put pressure on Apple to develop COE. Both companies are equally invested in having the best displays.
What does this mean?
Thinner iPhones appeal to those who love design. Bright screens allow users watching videos to enjoy the experience. Longer battery life will accommodate travelers. COE is also changing the way we see iPhones. It is just a matter of time when Apple will catch up with Samsung. Apple is now planning a powerful comeback to support the release of easier and faster recharge times.
Keep an eye on 2027 models of iPhones. Expect thinner, lighter, and brighter displays. Samsung has the first advantage during this time period. Apple close behind will bring its own twist to the natural competition of tech devices. Tech competition always benefits us.
Also Read: This iPhone Model Tops Sales In India, New Report Reveals
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